Matcha Me
Overview
The Story:
Matcha Me was in search of an identity that represented its true core; Love for Matcha. Its mission is to bring premium Matcha powder direct from the farm in the Uji region of Kyoto Japan.
Our Brief:
Design a new brand that reflects a fresh and clean approach while keeping the main element "love for Matcha" at its heart.
What We Achieved:
Brand Design, Brand Guidelines and Packaging Design.
Label &
Packaging
Delicious Matcha Tea
Logo Concept
The logo showcases a green tea leaf with a heart in the middle made by negative space. This represents "Love for Matcha". The colour palette was originally based on the Matcha powder, its composed by two shades of green and used in combination with white or dark grey colour depending on the background.
Customized Font
Matcha Me needed something bespoke to make a big impact. For the typography we used Nevis Bold and modified the letters "M" and "A" to carry through the brand.
Packaging.
While working on the Brand Guidelines, we designed a pattern composed of the "leaf" shape in two shades of green. This pattern was used for the packaging design alongside with the Brand Icon on a contrasting background.
Brand
Guidelines
